Pepsi Refresh Project Awards

Pepsi refresh project awards $1.3 million to support public's ideas to refresh the world

Pepsi Refresh Project was developed with the belief that great ideas can come from anyone, anywhere, anytime." Said Jill Beraud, CMO and president of joint ventures, PepsiCo Beverages Americas. First group of winners proves it's true. Each of them is a testament to how someone from any walk of life can produce powerful, creative and fun ideas that can make a difference. From improving the energy efficiency of school buses to promoting financial literacy among high school students, the top 32 vote-getters in six categories (Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education) caught the public's attention by making a compelling case for why they deserved a Pepsi Refresh Grant. Refresh Grant recipients include: American Legion of Indianapolis, IN, intends to use a $250,000 Refresh Grant to provide comfort items for U.S. military troops recovering from wounds (Neighborhoods). Empowerment Initiative of Atlanta, GA, will receive a $50,000 grant to provide financial literacy seminars for high school and college students (Education). Broulliet Elementary School PTA will use $50,000 to complete a community playground in Puyallup, WA (Neighborhoods). All-Ages Music, a network of music organizations based in Seattle, WA, will receive $50,000 to increase access to all-ages music in underserved areas (Arts & Culture). Hugs Project of Edmond, OK, will use a $50,000 to send care packages to troops overseas (Food & Shelter); Farmer's Market plans to use a $25,000 Refresh Grant to grow fresh produce to help fight childhood obesity in southern Illinois schools (Health); 14-year old Jonny Cohen of Highland Park, IL, will receive $25,000 for GreenShields, a group he formed with his sister to make school buses more energy efficient (The Planet). Glenmont Elementary School of Delmar, NY, will receive a $25,000 Refresh Grant to build its community through swing dance (Arts & Culture). Effect of Bettendorf, IA, will use a $25,000 Refresh Grant to help high school kids across the country form cheerleading squads made up of special needs students (Neighborhoods). Because We Are Sisters of Richmond, VA, will receive $5,000 to support seven families in need as they prepare for the arrival of a baby (Food & Shelter).

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About Pepsico Company

About PEPSI COMPANY

PepsiCo or PEPSI is a world leader in convenient snacks, foods and beverages. Learn more about our brand, our company, and our people.

At PepsiCo company, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.

Their Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.

Their brand is home to hundreds of brands around the globe. Listed here are some of our most recognized.


The PepsiCo Family Meets the three major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, and PepsiCo International.


Their HistoryPepsiCo has enjoyed a long, proud history dating all the way back to 1898. Take a trip down memory lane with us and explore some of our more memorable moments.


Progress of PepsiCo is proud to share the progress we've made on of our 'Performance with Purpose' agenda journey over the last year. Take a look at some the most significant successes.

At PepsiCo, their people have driven our success for over 100 years. So, Meet the talented folks at the helm now and learn how they're helping steer our company into the next hundred.

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Market Positioning of PEPSI

Market Positioning of PEPSI

A situation analysis is a review of past and present data that summarizes the organization’s current circumstances and tries to identify trends, forces, and market conditions that might affect an organization's future prospects. This involves analyzing both internal and external factors.
Internal Factors

The two categories of internal factors are performance and strategic options. When analyzing their performance the organization, Haidri Beverages, considers factors like profitability, market share, production costs, and new product plans. They also consider such intangible factors such as the management performance, and employee attitudes. Based on how they have performed in the past and how they might be able to perform in the future, the company can identify a number of strategy options that take into account.

External Factors
Advertisers can choose among as number of positioning approaches, depending on what the situation analysis reveals about the strengths of their product, the needs of their customers, and the action of their competitors.

The external factors in a situation analysis include such elements as customers, competitors, industries, and government regulations. The major components of customer analysis include needs, motivations, and segmentation issues. The most critical psychological factors that the company considers important while designing an advertisement for their target audience are the needs and motives


Following are the positioning options available to the advertisers:
· Positioning by product differences.
· Positioning by product attributes or benefits
· Positioning by product users
· Positioning by product usage.
· Positioning against a particular competitor.
· Positioning against an entire product category.
· Positioning by association.
· Positioning by problem.

In order to position Pepsi, the organization uses the following techniques, depending upon different market conditions:

Positioning by product usage
Positioning against a particular competitor

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About Pepsico

Biography of Pepsico is given below

Pepsi Bio

Name of the Company : PEPSICO Head Quarter of the Company : Purchase, New York Name of the Home Country : USA Nature of the Business : Food and Non-alcoholic beverage Major Products of the Company : Pepsi , Diet Pepsi, Mountain Dew, Sierra Mist, Starbucks Frappuccino, Lipton Iced Tea, Izze, Tropicana Products, Naked Juice, Gatorade, Propel Fitness Water, Quaker Oats, Lay's, Doritos, Tostitos Fritos Number of Operating Country : 200 Company’s Web Address : www.PepsiCo.com

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