(Pepsico) Pepsi's New Challenge

Challenge of Pepsi : New breakthroughs for healthier foods

Pepsi is one of the popular largest snack food company in the world. Day by day they are increasing their business activity. Day by day they will face new and latest challenges. Recent their new challenge is the New breakthroughs for healthier foods.

An American icon in a battle of the Titans, an outspoken leader of a corporate empire; with 19 different billion dollar brands and more than 3,000 products, its not just Pepsi, it is Pepsico (Pepsi).

Frito Lay, Quaker Oats, Tropicana, Gatorade and millions of snacks, sodas and foods consumed day by day in two hundred (200) countries around the planet. In a nation quaked by obesity, a company on a mission to make latest breakthroughs and healthier foods. But not everyone is buying it.

What was once just a drinks cola company is now something much more. After merging with Frito Lay, Pepsi became Pepsico, which is today’s largest snack food company in the world. Everyday some nine (9) million cases of everything from Mountain Dew to Cap'n Crunch are shipped around the country from warehouses like this one.

In this episode of CNBC-TV18's special show, Lestor Holt will take you inside a global powerhouse that has a growing presence in our lives and the unique ability to influence what we eat.

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Pepsi Refresh Project Awards

Pepsi refresh project awards $1.3 million to support public's ideas to refresh the world

Pepsi Refresh Project was developed with the belief that great ideas can come from anyone, anywhere, anytime." Said Jill Beraud, CMO and president of joint ventures, PepsiCo Beverages Americas. First group of winners proves it's true. Each of them is a testament to how someone from any walk of life can produce powerful, creative and fun ideas that can make a difference. From improving the energy efficiency of school buses to promoting financial literacy among high school students, the top 32 vote-getters in six categories (Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education) caught the public's attention by making a compelling case for why they deserved a Pepsi Refresh Grant. Refresh Grant recipients include: American Legion of Indianapolis, IN, intends to use a $250,000 Refresh Grant to provide comfort items for U.S. military troops recovering from wounds (Neighborhoods). Empowerment Initiative of Atlanta, GA, will receive a $50,000 grant to provide financial literacy seminars for high school and college students (Education). Broulliet Elementary School PTA will use $50,000 to complete a community playground in Puyallup, WA (Neighborhoods). All-Ages Music, a network of music organizations based in Seattle, WA, will receive $50,000 to increase access to all-ages music in underserved areas (Arts & Culture). Hugs Project of Edmond, OK, will use a $50,000 to send care packages to troops overseas (Food & Shelter); Farmer's Market plans to use a $25,000 Refresh Grant to grow fresh produce to help fight childhood obesity in southern Illinois schools (Health); 14-year old Jonny Cohen of Highland Park, IL, will receive $25,000 for GreenShields, a group he formed with his sister to make school buses more energy efficient (The Planet). Glenmont Elementary School of Delmar, NY, will receive a $25,000 Refresh Grant to build its community through swing dance (Arts & Culture). Effect of Bettendorf, IA, will use a $25,000 Refresh Grant to help high school kids across the country form cheerleading squads made up of special needs students (Neighborhoods). Because We Are Sisters of Richmond, VA, will receive $5,000 to support seven families in need as they prepare for the arrival of a baby (Food & Shelter).

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About Pepsico Company

About PEPSI COMPANY

PepsiCo or PEPSI is a world leader in convenient snacks, foods and beverages. Learn more about our brand, our company, and our people.

At PepsiCo company, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.

Their Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.

Their brand is home to hundreds of brands around the globe. Listed here are some of our most recognized.


The PepsiCo Family Meets the three major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, and PepsiCo International.


Their HistoryPepsiCo has enjoyed a long, proud history dating all the way back to 1898. Take a trip down memory lane with us and explore some of our more memorable moments.


Progress of PepsiCo is proud to share the progress we've made on of our 'Performance with Purpose' agenda journey over the last year. Take a look at some the most significant successes.

At PepsiCo, their people have driven our success for over 100 years. So, Meet the talented folks at the helm now and learn how they're helping steer our company into the next hundred.

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Market segmentation of PEPSI

Market segmentation of PEPSI

Market or marketing segmentation means dividing a market into smaller groups with distinct needs, characteristics or behaviors who might require separate products or marketing mixes. Marketers consist of buyers and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs.

SEGMENTATION OF THE PRODUCT PEPSI COLA GEOGRAPHICAL SEGMENTATION

The company of Pepsi Cola is used to segment the market of the product geographically by focusing their market and attention towards the urban areas and in the hot summer days because people are interested in spending 9 rupees in getting a good reasonable drink, which gives them pleasure and reduces their thirst. They have their dealers in different places in the urban areas to capture the market in order to find and satisfy their customers.
DEMOGRAPHIC SEGMENTATION

First of all the company considers every one young in the market because they consider 5 year old boy as young and 70 year old man as young because they think that no one in the world consider himself as an aged person but the company in some case focuses their market and segments their market up to the age from 5 years to age 45, because people above 45 are hesitant of drinking Pepsi due to its coolness and its sugar factors. People in between the age 5 to 45 are usually attracted towards the drink Pepsi due to its flavor and reputation in the market. The company also made area wise segmentation and usually moves towards college, cinemas, restaurants, hotels, where the strength of young people are greater. The company also focuses towards students of colleges and schools
PSYCHO-GRAPHIC SEGMENTATION of PEPSI

The company also segments its market with respect to social class, lifestyles and personalities, they focuses their attention towards lower upper and middle class because those people afford to drink Pepsi.

BEHAVIORAL SEGMENTATION of PEPSI
Behavioral segmentation is benefits, occasions, brand loyalty etc. are the company tries to market their product for the occasions like weddings, concerts and sports events. Now days the demand of Pepsi Cola has increased due to the wedding ceremonies. So the company tries to attract the customers in such Metropolitan areas. It also focuses towards the Brand loyal people or the people who are heavy user of Pepsi Cola. And those people are in the colleges and universities.

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Historical Background of PEPSI

Pepsico History

PepsiCo has enjoyed a long, proud history dating all the way back to 189http://www.blogger.com/8. Take a trip down memory lane with us and explore some of our more memorable moment. Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina.

In the late 1890's, he had been experimenting with Coca and Cola extracts in the syrup form. By mixing this syrup with carbonated water, he produced a very pleasing beverage that not only tasted good but also made his customers and friends feel good. He promoted it as a cure of dyspepsia (indigestion). Initially called Brads Drink by his local friends, the drink was formally titled PEPSI COLA in 1898.

By 1902 the syrup was so popular that Caleb was devoting most of time in the preparation, packaging, marketing, advertising, and overseeing the distribution of it to other pharmacies. His sales increased rapidly and in1904 he bought the Bishop Mill and converted it into his bottling plant for Pepsi Cola. In 1907, he purchased adjoining land and built a three-story addition to the factory to serve as office space for his new company.

By the end of 1909 Caleb Bradham had 250 franchises in 24 different states, his businesses continued to grow till 1920 when volatile sugar prices caused the beginning of the rapid decline in his fortune. Bankruptcy was declared in March, 1923 and the PEPSI formula passed through the series of folding companies until 1931, when Loft Candy Company in New York purchased it.

In 1934, Pepsi began offering twice as much soft drink for the same 5-cent price and sales soared. Pepsi Cola's profits reached at a total of $2, 1 million in 1936. In the early1940s Pepsi started its campaign throughout the country. During the 1950s Pepsi crossed the boundaries from United States to the USSR (now known as Russia) under the leadership of Hatcher Barnet as the president of the company. In the 1960s, Pepsi targeted young adults calling them “Pepsi Generation”. First Can Pepsi and Diet Pepsi were also introduced during the same lime, which went all over the world. Then the Frito Lay and Pepsi Cola merged to become Pepsi Company Incorporation.
In the 1970s Pepsi opened its first plant in the USSR and became the single largest soft drink brand in America.

In 1977, acquisition of Pizza Hut was Pepsi first foray into restaurants and the firm strengthened its position by Taco Bell in 1978 and Kentucky Fried Chicken in 1986. In the early 1980s Pepsi entered the frontiers of China for the production of soft drinks. In 1984, Pepsi's advertisement took a dramatic change as Pepsi became "The Choice of a New Generation" and the Pepsi went to space in "space can".




In the 1990s Pepsi went global and its profits surpassed billions. In 1993 Pepsi started using recycled plastic bottles and also established a partnership with Lipton Tea manufacturers. During the same period of time Pepsi Foods International and Pepsi Cola International merged, creating the Pepsi Co. Foods and Beverages Company.



In 1996 Pepsi made the in-story by launching the most ambitious entertainment site on the World Wide Web by the name of "PEPSI WORLD". It also announced its agreement with Pizza Hut, Taco Bell and KFC to form Tricon Global Restaurants, the largest restaurant company in the world.


And in the 1998 the company celebrated its lOO11' anniversary, and introduced Pepsi Cola the first one caloric drink.

After the 100 years of establishment, Pepsi is still making efforts to retain its standards and its impression throughout the world. Pepsi scored its biggest sales in soft drinks but enjoying its large profits in snack foods.

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About Pepsico

Biography of Pepsico is given below

Pepsi Bio

Name of the Company : PEPSICO Head Quarter of the Company : Purchase, New York Name of the Home Country : USA Nature of the Business : Food and Non-alcoholic beverage Major Products of the Company : Pepsi , Diet Pepsi, Mountain Dew, Sierra Mist, Starbucks Frappuccino, Lipton Iced Tea, Izze, Tropicana Products, Naked Juice, Gatorade, Propel Fitness Water, Quaker Oats, Lay's, Doritos, Tostitos Fritos Number of Operating Country : 200 Company’s Web Address : www.PepsiCo.com

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Intorsuction of Pepsico ( PEPSI)

All about Pepsi

pepsico

PepsiCo, Inc. manufactures, markets, and sells various snacks, carbonated and non-carbonated beverages, and foods worldwide. The world the two brands, Pepsi and Coca-Cola, have changed the living standards of the people. Whether at school, college, university, home, or picnic, people prefer to drink these drinks Pepsi scored its biggest sales in soft drinks but enjoying its large profits in snack foods. Now-a-days PepsiCo is a strong positioned and popular brand all over the world. It covers the market through its systematic and proper management. Involving with many social working, it gain place in consumer mind. Through proper market coverage strategy it has spreaded Its PepsiCo Americas Foods unit offers salty and sweet snacks comprising Lay’s potato chips, Doritos tortilla. Nov 5 (Reuters) - PepsiCo said it has reorganized its operations into three business segments, and named three chief executives to run each segment. PepsiCo’s- Save the Children's CEO Charles MacCormack announces a new grant from the PepsiCo Foundation on February 19, 2009.

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